The Connected Yard – Michael Porter, Harvard Business School
Don't be satisfied with “this doesn't matter to me". It's not the stuff that matters. It's what the stuff allows customers to do.
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You can put a physical product into the world and keep an accurate digital representation of how it is working. This changes everything.
Value is Key – Jim Heppelmann, PTC
I share information if I get something in return. It's vital to understand the proposition.